Digital Marketing & Social Media

Course Description

This course is designed to provide in-depth knowledge and practical skills in digital marketing and social media strategy. Trainees will learn how to build strong online brands, manage social platforms, run digital campaigns, and use data-driven tools to drive traffic, leads, and sales. Ideal for entrepreneurs, business owners, content creators, and aspiring digital professionals, the course empowers participants to thrive in today’s fast-paced digital economy.

Pre-Course Requirements & Target Group

Open to individuals aged 17 and above with basic computer literacy. Ideal for business owners, marketers, freelancers, influencers, content creators, graduates, and anyone looking to grow a brand or career through online platforms.

Course Duration

6 Weeks | Monday – Friday: 9:00am – 2:00pm

Hostel Accommodation

Available at an additional cost upon request.

Mode of Delivery

  • Instructor-led digital lab sessions using live platforms

  • Classroom theory with PowerPoint, case studies, and campaign examples

  • Real-life projects and online simulations

  • Use of social media tools, ad managers, analytics dashboards

  • Group marketing challenges and campaign presentations

Learning Objectives

By the end of the course, participants will:

  • Understand the fundamentals of digital marketing strategy

  • Set up and manage professional business pages on social media

  • Create engaging digital content (text, image, and video)

  • Run Facebook, Instagram, and Google Ads for promotion and sales

  • Use SEO techniques for web visibility and ranking

  • Track and interpret marketing analytics and audience insights

  • Develop digital campaigns and online sales funnels

  • Launch and grow online businesses or freelance services

Course Content / Topics

  • Introduction to Digital Marketing and Online Branding

  • Social Media Management (Facebook, Instagram, Twitter, LinkedIn, TikTok)

  • Content Creation Tools: Canva, CapCut, ChatGPT, Copy.ai, etc.

  • Facebook & Instagram Ads: Targeting, Budgets, and Creatives

  • WhatsApp Marketing & Broadcast Automation

  • Email Marketing and Lead Generation Techniques

  • Search Engine Optimization (SEO) and Website Visibility

  • Influencer Marketing & Community Growth

  • Google Business Profile Setup and Optimization

  • Marketing Analytics: Meta Business Suite, Insights, Google Analytics

  • Building Online Stores, Sales Pages, and Funnels

  • Freelancing, Affiliate Marketing, and Online Monetization

Assessment

  • Practical digital marketing campaign execution

  • Weekly project reviews and content planning tasks

  • Final live campaign presentation and analytics interpretation

  • Multiple-choice theory examination on digital concepts

Certificate

On successful completion, learners will receive a Santify Certificate
(Prepares graduates for digital marketing roles, social media management, freelancing, or running their own